The museum store

Privacy policy - Kröller-Müller Museum Shop

We are aware of the fact that you place your trust in us, and we therefore also regard it as our responsibility to protect your privacy. This page provides you with details of which data we collect when you use our website, why we collect that data and how we use it to improve the user experience for you. We hope this will help you to understand precisely how we work.

This privacy policy applies to the services of the Kröller-Müller Museum Shop. Please be aware of the fact that the Kröller-Müller Museum Shop is not responsible for the privacy policy of other websites and sources. By using this website, you agree that you accept the privacy policy.

Kröller-Müller Museum Shop respects the privacy of all users of its website and takes care that the personal information you provide to us will be treated in confidence.

Our use of the collected data:

Use of our services

When you register for one of our services, we ask you to provide personal data. This data is used in order to be able to provide the service. The data is stored on secure servers. We will not combine this data with other personal data which we may hold.


When you send us an e-mail or other type of message, it is possible that we will save the correspondence. Sometimes we ask you for personal data which is relevant for that particular situation. This enables us to answer your questions and respond to your requests. The data is stored on secure servers. We will not combine this data with other personal data which we may hold.


We collect data for research purposes in order to gain a better insight into our customers so that we can better align our services with them.

This website makes use of "cookies" (text files which are installed on your computer) in order to support analysis of how visitors use the website. The information generated by the cookie about your use of the website can be transferred to secure servers. We use this information to track how you use the website, to generate reports about website activity and to offer other services related to website activity and internet usage.

The cookies are not used to store your credit card details.


We do not collect or use information for other purposes than the purposes described in this privacy policy unless we have obtained your express prior permission to do so.

Third parties

The information is not shared with third parties with the exception of web applications which we use for the purpose of our webshop. This data will only be used for the purpose of the objective of the application in question and will not be distributed further. The information may also be shared internally in individual cases. Our employees are obliged to respect the confidential nature of your data.


This privacy statement is aligned with the use of and the possibilities on this website. Any adaptations and/or changes to this website can result in amendments to this privacy statement. It is therefore advisable to read this privacy statement regularly.

Choices relating to personal data

We offer all visitors the possibility to see, change or delete all the personal information that we currently hold about them.

Change details/unsubscribe to newsletter

At the bottom of every mailing you will find the option to change your details or unsubscribe.

Change details/unsubscribe to communication

If you wish to change your details or remove your details from our mailing lists, you can contact us. See below for contact details.

Disable cookies

The standard setting of most browsers is to accept cookies but you can reset your browser to reject all cookies or to indicate when a cookie is transmitted. However, it is possible that some functions and services, both on our website and others, will not work correctly if you disable cookies in your browser.

Questions and feedback

We regularly check whether we are still complying with this privacy policy. If you have any questions about this privacy policy, feel free to contact us:

Stichting Kröller-Müller Museum;

attn : Kröller-Müller Museum Shop

Houtkampweg 6, 6731 AW OTTERLO, The Netherlands;

Telephone number: +31 (0) 318 591 241


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